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farcaster explained | building a company in decentralized social | content diversification to CYA | cody commits to direct mailing people to buy a house
Manage episode 408889359 series 3444054
Alright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media.
We talked about how Farcaster is trying to make decentralized social happen... again. lol
Big diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly.
We also talk stories from his real estate days, like sending out thousands of postcards to target zip codes, then door-knocking asking to buy the house. He basically lays out if you say "I'm not a realtor. This isn't going to be a rental property or some investment bet. Can I buy your house?" you'll get way below market price. So anyway, I'm doing this in 2025.
Brought to you by...
Swell AI: Sign up free - https://www.swellai.com/
Content marketing is the most impactful thing you can do for your business. But content marketing is the hardest thing to do consistently.
Creating content, repuposing it, scheduling it, promoting it — normally takes a team of 10+.
Until Swell AI.
Swell helps you turn videos into clips, blog posts, newsletters and more. Easily schedule to all channels and promote to your lists.
Sign up free - https://www.swellai.com/
(00:02:30) Farcaster aims to decouple the application from the protocol, allowing users to create their own social networks with built-in economics for spam control.
(00:10:17) Users can create content and distribute it across various clients like Flink and Abura, offering different user experiences while leveraging the same social graph.
(00:16:02) Brands can leverage Farcaster for marketing by reaching out to influencers and engaging with the community organically, potentially leading to innovative marketing strategies.
(00:25:42) Utilizing direct mail with personalized messages and follow-up visits can be an effective way to generate real estate leads and establish genuine connections with potential sellers.
31 episoder
farcaster explained | building a company in decentralized social | content diversification to CYA | cody commits to direct mailing people to buy a house
In the Pit with Cody Schneider | Marketing | Growth | Startups
Manage episode 408889359 series 3444054
Alright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media.
We talked about how Farcaster is trying to make decentralized social happen... again. lol
Big diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly.
We also talk stories from his real estate days, like sending out thousands of postcards to target zip codes, then door-knocking asking to buy the house. He basically lays out if you say "I'm not a realtor. This isn't going to be a rental property or some investment bet. Can I buy your house?" you'll get way below market price. So anyway, I'm doing this in 2025.
Brought to you by...
Swell AI: Sign up free - https://www.swellai.com/
Content marketing is the most impactful thing you can do for your business. But content marketing is the hardest thing to do consistently.
Creating content, repuposing it, scheduling it, promoting it — normally takes a team of 10+.
Until Swell AI.
Swell helps you turn videos into clips, blog posts, newsletters and more. Easily schedule to all channels and promote to your lists.
Sign up free - https://www.swellai.com/
(00:02:30) Farcaster aims to decouple the application from the protocol, allowing users to create their own social networks with built-in economics for spam control.
(00:10:17) Users can create content and distribute it across various clients like Flink and Abura, offering different user experiences while leveraging the same social graph.
(00:16:02) Brands can leverage Farcaster for marketing by reaching out to influencers and engaging with the community organically, potentially leading to innovative marketing strategies.
(00:25:42) Utilizing direct mail with personalized messages and follow-up visits can be an effective way to generate real estate leads and establish genuine connections with potential sellers.
31 episoder
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