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Morgan Stanley and Unicef (Marketing Examples)
Manage episode 439513967 series 3562174
Innehåll tillhandahållet av Andrew Davis and Chris Branch. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Andrew Davis and Chris Branch eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, Andrew Davis and Chris Branch discuss two marketing examples that showcase the use of generative AI. The first example is Morgan Stanley, which developed its own suite of generative AI tools to enhance the efficiency of its financial advisors. The tools include an AI knowledge assistant and a meeting summarization tool. The second example is UNICEF, which partnered with an ad agency to create a visually striking campaign that blended children's faces with scenes of war-torn destruction. The campaign utilized AI technology to merge two photos together and raise awareness about the impact of war on children.
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