Conscious Marketing and A Simple Code That Could Stop Illegal Logging Forever - ft. Code of Conscience and AKQA - Episode 24 - Impact Everywhere

Impact Everywhere | Positive Impact in Unexpected Places

Despite their protected status, one-third of the world’s nature reserves are under threat from human activity. Enter Code of Conscience: an elegant software solution that aims to stop the big machines that are used to destroy the planet. Today’s guests are its creators, Hugo Veiga and Diego Machado, who share their story and the challenges that they faced. They are co-Chief Creative Officers at an advertising agency called AKQA Sao Paolo, and are master storytellers who have created a number of different impactful campaigns.

In this episode, Hugo and Diego first discuss Code of Conscience, which is a (free!) open-source software that detects when an unauthorized machine is entering a protected area. This code either shuts down the machine, sends a message to the company utilizing the machine to say it should not be there, or notifies the organization in charge of protecting the area. They talk about how they came up with the idea and the struggles they have faced in making it widely utilized.

The pair then goes on to discuss some of the other projects they’ve worked on with AKQA. They touch on issues they experience when trying to change human behaviors, the way they approach design campaigns that will resonate with people, and the value of human connection and collaboration. Check out one of the below links to listen to the episode in full:

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Read the full summary with more bite-sized quotes here!