Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Innehåll tillhandahållet av Dominick Sirianni. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Dominick Sirianni eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
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089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
MP3•Episod hem
Manage episode 151070476 series 1014290
Innehåll tillhandahållet av Dominick Sirianni. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Dominick Sirianni eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In This Episode:
- Titina's background and how she got into her current field [2:22]
- What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
- Her views on mentorship [10:11]
- The uncommon thing her mentor taught her [14:12]
- The difference between leading and managing [15:48]
- The story behind Oracle Women's Leadership [17:12]
- Her role at the Oracle Marketing Cloud [23:30]
- How she manages her role without a marketing background [24:20]
- What it's like to be an engineer in an organization like Oracle [29:43]
- The advice she'd give to a recent college graduate [32:12]
- How she stays relevant in her industry [37:20]
Resources:
96 episoder
089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
MP3•Episod hem
Manage episode 151070476 series 1014290
Innehåll tillhandahållet av Dominick Sirianni. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Dominick Sirianni eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In This Episode:
- Titina's background and how she got into her current field [2:22]
- What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
- Her views on mentorship [10:11]
- The uncommon thing her mentor taught her [14:12]
- The difference between leading and managing [15:48]
- The story behind Oracle Women's Leadership [17:12]
- Her role at the Oracle Marketing Cloud [23:30]
- How she manages her role without a marketing background [24:20]
- What it's like to be an engineer in an organization like Oracle [29:43]
- The advice she'd give to a recent college graduate [32:12]
- How she stays relevant in her industry [37:20]
Resources:
96 episoder
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