571: Bank Competition and Other Observations - Ron Butler

I Love Mortgage Brokering

Why are banks so dang competitive right now?

Today, we're joined by Ron Butler of Butler Mortgage.

In this episode we will cover:

1. Why are banks so dang competitive right now?;
2. What happens when brokerages are ‘sold’;
3. How to profit from haters;
4. Ron’s thoughts on industry awards; and
5. What Ron would do if he were to start over again today

To connect with Ron Butler you can check out the links below:

Ron On X

Ron’s Youtube Channel

Instagram

LinkedIn

Follow me on Instagram (https://www.instagram.com/scottpeckford/)

I Love Mortgage Brokering: www.ilovemortgagebrokering.com

Find out more about BRX Mortgage: www.whybrx.com

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Join us in this engaging episode where Ron Butler of Butler Mortgage shares unfiltered insights into the fierce competition between independent brokers and big banks. We delve into the ethics of brokerage transparency, the superficial nature of industry awards, and how AI is revolutionizing mortgage marketing. Plus, Ron provides invaluable advice for newcomers and reveals surprising online trends shaping the mortgage business today.

In this episode, we will cover:

• How aggressive strategies by big banks are impacting the market and brokers.
• The ethical considerations of brokerage ownership and agent compensation.
• Examination of scenarios where financial incentives for brokerage owners may not align with agents’ best interests.
• Critique on the superficial nature of industry awards and their real value.
• Genuine engagement and maintaining a consistent, meaningful opinion in niche markets.
• Being genuine and opinionated to build trust and credibility.
• Constant pressures and deadlines in the mortgage industry.
• How AI is revolutionizing digital marketing, SEO and online ads.
• How AI driven content creation will change how consumers seek information.