65 - Partnership Mastery: Building Success with Video Strategies - Bethany Stachenfeld

Howdy Partners

Summary
In this episode, Bethany, the co-founder and CEO of Sendspark, shares her experience of building a partner program with video for video. She highlights the benefits of partnerships as a cost-effective way to grow a startup and explains how partnerships have influenced their product decisions. Bethany emphasizes the importance of setting clear expectations with partners and shares advice on avoiding pitfalls in partnerships. She also discusses the use of video in reaching out to partners, enabling partners, and scaling the partnership program. The episode concludes with tactical advice on getting started with video in partnerships.
Takeaways

• Partnerships are a cost-effective way to grow a startup and leverage partner audiences.
• Setting clear expectations with partners is crucial to avoid pitfalls and ensure mutual value.
• Video can be used to reach out to partners, enable partners, and scale the partnership program.
• Transparency and alignment are key to successful partnerships.
• Getting started with video in partnerships involves creating personalized videos for partners and showcasing the benefits of the partnership.

Chapters

00:00 Introduction and Holiday Break
01:52 Introduction to Partner Program with Video for Video
03:29 Benefits of Building a Partner Program
05:38 High-Level Strategy and Outcomes
07:47 Timing and Starting the Partner Program
09:39 Avoiding Pitfalls and Setting Clear Expectations
11:12 Driving Adoption of Partnerships Internally
13:22 Thinking of Partners as Unique
14:38 Using Video in Building the Partnership Program
18:01 Transparency and Aligning Expectations
21:09 Focus on Individual Goals
24:19 Using Video in Partnerships
29:49 Getting Started with Video in Partnerships