217. Nicole Reilly, Founder of Dear Hayden, On How She Launched Her Brand, What She is Learning Through The Children's Apparel Industry, and What's Next For Her

How'd She Do That?

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The concept for Dear Hayden was imagined during nap times after Nicole's second child was born. She loved to dress her little ones in adorable rompers and overalls but was fed up with the tedious buttons and snaps on all of her favorite outfits.

Nicole's second child, Julien in particular protested getting changed, so outfits that could easily go on and off were essential. She struggled to find pieces that were elevated and stylish as well as functional. Nicole couldn’t stop thinking about the concept of functional, high-quality, and stylish baby clothing and decided to bring it to life.

We know listeners will enjoy getting to know Nicole in today's episode! Brought to you by shophsdt.com

"Dear Hayden is a love letter to both of my children, but in particular, my daughter Hayden Elizabeth."

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