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181. "What if my marketing budget doesn't allow me to implement your advice?"
Manage episode 327024699 series 3331226
Mindshare member, Sean, had an interesting objection while selling his advisory services.
This is a common question when selling advisory work, so it's worth unpacking this and other follow-up questions Sean had.
"What if my marketing budget doesn't allow me to implement your advice?"In this episode, I talk about:
- How to answer this question succinctly in your FAQs or sales conversations
- The difference between cash flow/budget adherence and long-term ROI
- Breaking out a spreadsheet to show potential cash flow scenarios
- Comparing their other options, like agency, in-house employee, and DIY
- Business model and pricing questions around advisory vs. managed advisory services
At the end of the day, your job is to get an ROI for your clients in a cash-sustainable manner.
If budgets are strict, your job is to work within their constraints.
But it's also worth noting that sometimes, the ROI pays dividends over a longer time horizon.
The better you can prove a business case, the easier it will be to sell.
201 episoder
Manage episode 327024699 series 3331226
Mindshare member, Sean, had an interesting objection while selling his advisory services.
This is a common question when selling advisory work, so it's worth unpacking this and other follow-up questions Sean had.
"What if my marketing budget doesn't allow me to implement your advice?"In this episode, I talk about:
- How to answer this question succinctly in your FAQs or sales conversations
- The difference between cash flow/budget adherence and long-term ROI
- Breaking out a spreadsheet to show potential cash flow scenarios
- Comparing their other options, like agency, in-house employee, and DIY
- Business model and pricing questions around advisory vs. managed advisory services
At the end of the day, your job is to get an ROI for your clients in a cash-sustainable manner.
If budgets are strict, your job is to work within their constraints.
But it's also worth noting that sometimes, the ROI pays dividends over a longer time horizon.
The better you can prove a business case, the easier it will be to sell.
201 episoder
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