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Episode #6: How to we launched employee advocacy at Savanta with Lindsay Morrison
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Innehåll tillhandahållet av Andrew Seel. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Andrew Seel eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
What single change made this employee advocacy programme fly?
Find out in the latest episode of my podcast ‘How to run a HAPPY employee advocacy pilot’ where I interview Head of Talent Acquisition at @Savanta @LIndsay.
If you’re looking to launch an employee advocacy programme you have to watch this.
Lindsay shares some real gold on how she and the team went about bringing employee voices to life at this global research company.
5 interesting things I learnt:
• How the programme made a real impact and was noticed in the wider company • How talent acquisition and marketing worked together on the programme. • How they described the benefits of employee advocacy to potential advocates • How they used brand content as an inspiration rather than a directive to employees • How they are building a pipeline to bring new employees into the programme.
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