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Your Partner Program won't succeed unless you know these things... w/ John Cawdery
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John Cawdery ran US operations for Incubeta, a 500+ person agency based in London most recently, but also built a partner program at Google for 14 years, so he is able to speak towards his unique perspective and experience on the topic of partnerships. Today, John is alone on this call, which is unique for this show, because he is both sides of the partner coin in one. In this episode, John and I review:
- What to know before you define your program
- Communication with partners - why it is most important
- How to structure your team to succeed
- Perception of "MSP" partnerships while at Google
- How this changed after joining the agency
- Misalignment around incentives
- What John would build if he started a solutions partner program today - 1st, 2nd, 3rd steps
- What should the partner managers first 6 month KPIs be
- What truly incentivizes agencies to partner
- And we end with examples
Resources:
Sendoso - The leading sending platform.
Partnerstack - Partner tracking and payouts.
Reveal - A free account mapping solution.
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