Gå offline med appen Player FM !
0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo)
Manage episode 355431335 series 2734326
Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.
In this episode, we learn:
- How Cazoo built a customer-centric organic strategy for the long-term
- Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
- The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO
This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.
--
Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
77 episoder
Manage episode 355431335 series 2734326
Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.
In this episode, we learn:
- How Cazoo built a customer-centric organic strategy for the long-term
- Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
- The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO
This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.
--
Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.
77 episoder
Alla avsnitt
×Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.