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How to Deepen and Pre-Test Your Case Theme and Case Story
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Innehåll tillhandahållet av Jed Kurzban. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jed Kurzban eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Without a "Deep Dive" your story will never reach its full persuasive power. And you don't just have to do the deep dive on your client, either.... Also: Learn how to reframe a case as more information comes to light. And discover why "regular people" are your secret weapon for a persuasive theme.
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