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Dave Masters | How I Tested Buying and Selling Homes
Manage episode 410461451 series 3563943
Innehåll tillhandahållet av David J BLand and David J Bland. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av David J BLand and David J Bland eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this conversation, Dave Masters, Director of Product at Realtor.com, shares his insights on testing and experimentation in big companies.
He discusses the need for testing and how to break out of the feature factory mindset. Dave shares a case study on how they tested a new product idea using customer interviews and concierge testing.
He also talks about the value of using customer quotes in experiments and the differences between concierge and Wizard of Oz experiments. Dave provides tips for product managers in big companies who want to champion experimentation and shares his contact information for further discussion.
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