Sierra Interactive CEO Peter Maglathlin talks real estate tech in a post-settlement world

Power House

This week, we welcome Peter Maglathlin to the Power House podcast. Peter is the CEO of Sierra Interactive, an end-to-end real estate platform developing software and services for residential real estate agents, teams and brokers. Originally founded in 2007, it was acquired by Alpine Software Group in 2022.

Today’s conversation with Peter is for all the real estate tech, entrepreneurship and investing nerds out there. Clayton and Peter geek out together about Peter’s entrepreneurial journey and the ins and outs of running and developing a successful SaaS business in the real estate and mortgage ecosystem. They also talk about the changes on the horizon for housing now that the NAR-settlement is close around the corner.

Listen to gain better insight into how those changes are not only directly affecting real estate professionals, but also the technology and investing spaces that have built the industry’s foundation.

Here’s a glimpse of what you’ll learn:

• Entrepreneurship involves a willingness to sell and the ability to meet customers where they are.
• The cyclical nature of the real estate market is managed by holding assets for long durations, which typically leads to better performance.
• Customer segmentation is important for prioritizing KPIs, as different segments have different needs.
• The NAR settlement raises the bar for professionalism in the industry and may lead to a decrease in agent count.
• Real estate software should focus on generating seller leads and creating connectivity between agents and consumers.

Related to this episode:

• Peter Maglathin | Linkedin
• Sierra Interactive | Linkedin
• Top 23 real estate apps for agents in 2024 | HousingWire
• Real Estate Software Leader Sierra Interactive Joins ASG to Fuel Next Phase of Growth and Innovation | ASG
• HousingWire | YouTube

Enjoy the episode!

The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.

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