Start early: How to have an intentional budget season | with Joel Morales

Hotel Moment

In this week’s episode of the Hotel Moment podcast, Joel Morales, CMO at Castlerock Asset Management, joins Karen Stephens, Revinate CMO, to offer a proactive approach to budget season – starting before August. Joel highlights the benefits of initiating budget planning as early as May or June, and how he’s seen sales and marketing departments align and collaborate with greater speed and efficiency.

Tune in for a change in perspective when it comes to the timing of budget planning, and how you can leverage your brand, brand performance, and overall marketing strategy to drive conversion and open up more revenue streams for your hotel.

Tune in as they discuss:

• Joel's unique transition from working in hotels to agency life, and back to hospitality, blending creative and strategic approaches.
• The dynamics of managing marketing for both independent and franchise hotels, with a deep dive into Castlerock's diverse portfolio.
• How Joel has reshaped Castlerock's marketing strategy by incorporating agency-style techniques and technology-driven insights, from early budgeting processes to advanced brand-building tactics.
• The importance of aligning marketing strategies with overall business goals, and how early planning has transformed their approach to budgeting and revenue management.
• Joel's innovative strategies for brand affinity, including creative collaborations and leveraging local art and culture to enhance the guest experience.
  

Discover how Joel is elevating Castlerock's marketing efforts with fresh perspectives and strategic thinking. Don’t miss this opportunity to gain valuable insights into integrating creativity with performance in the hospitality industry!

If you enjoyed this episode, subscribe, rate, and review it on Apple Podcasts and Spotify. Instructions on how to do this are here.

Connect with Joel Morales here:

• LinkedIn
• Castlerock Asset Management

Connect with Karen here:

• LinkedIn
• Revinate

Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:

• Build intelligent operations and let data drive direct bookings | with Patrick Norton
• Modern and focused commercial strategy — what does it look like? | with Lori Kiel
• Approachable luxury without losing touch with guests | with Shawn Jereb