#051 - Who is the Cannabis Media Council? w/ Amy Deneson, Executive Director
Manage episode 429681114 series 3509840
๐ฟ ๐ช๐ต๐ผ ๐ถ๐ ๐๐ต๐ฒ ๐๐ฎ๐ป๐ป๐ฎ๐ฏ๐ถ๐ ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐๐ผ๐๐ป๐ฐ๐ถ๐น?! ๐ฟ
Join us this week as we sit down with Amy Deneson, the Executive Director and Co-Founder of the Cannabis Media Council (CMC), to explore the pivotal role of this groundbreaking organization in reshaping public perception and media narratives around cannabis.
๐ ๐๐ฏ๐ผ๐๐ ๐ง๐ต๐ถ๐ ๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ:
In an era where cannabis is becoming part of mainstream conversation yet still battles against decades of stigma, the need for informed and ethical advertising is more critical than ever. The CMC aims to fill this gap by partnering with major media outlets, such as Hearst, to drive ethical mainstream acceptance of cannabis. This episode delves into the CMCโs commitments to disciplined, fact-based advertising and their mission to advocate for mainstream awareness through powerful, people-centered campaigns.
๐ก ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐'๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
๐ฎ ๐๐๐โ๐ด ๐๐ช๐ด๐ด๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐๐ช๐ด๐ช๐ฐ๐ฏ: Discover the core objectives of the Cannabis Media Council and how they plan to transform cannabis advertising.
๐ญ ๐๐ต๐ณ๐ข๐ต๐ฆ๐จ๐ช๐ค ๐๐ฅ๐ท๐ฆ๐ณ๐ต๐ช๐ด๐ช๐ฏ๐จ: Understand the strategies Amy and her team are employing to navigate the complex media landscape and promote positive cannabis experiences.
๐ ๐๐ณ๐ฆ๐ข๐ฌ๐ช๐ฏ๐จ ๐๐ข๐ณ๐ณ๐ช๐ฆ๐ณ๐ด: Explore how the CMC is working to end media moratoriums and establish guidelines that foster media accountability and expansion.
๐ข ๐๐ฏ๐ฅ๐ถ๐ด๐ต๐ณ๐บ ๐๐ฅ๐ท๐ฐ๐ค๐ข๐ค๐บ: Learn about the national campaigns the CMC is running to normalize cannabis consumption and educate the public on its benefits.
๐ ๐ ๐ฒ๐ฒ๐ ๐๐บ๐ ๐๐ฒ๐ป๐ฒ๐๐ผ๐ป:
Amy Deneson is a dynamic leader and a veteran in the fields of advertising, technology, and social impact. As the co-founder of Pheno Collective and the Cannabis Media Council, Amy combines her extensive marketing expertise with a profound commitment to social justice and education in the cannabis industry. Her work is driven by a desire to challenge the status quo and promote inclusive, community-oriented business practices at scale.
๐
๐ช๐ต๐ ๐ง๐๐ป๐ฒ ๐๐ป?
This episode is a must-listen for anyone interested in cannabis advocacy, marketing professionals, and entrepreneurs looking for insights into effective communication strategies within the industry. Amyโs unique perspective on advertising and her strategic approach to media relations provide invaluable lessons on driving change and fostering acceptance.
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1. #051 - Who is the Cannabis Media Council? w/ Amy Deneson, Executive Director (00:00:00)
2. Cannabis Media Council and Marketing Trends (00:00:05)
3. National Cannabis Advertising Strategy Overview (00:11:19)
4. Underfunded Cannabis Marketing and Advertising (00:26:43)
5. Responsible Advertising Guidelines in Cannabis (00:31:34)
6. Guiding Principles for Cannabis Advertising (00:44:03)
58 episoder