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Aligning Marketing, Sales, and Customer Success for Building a Successful Content Pipeline with Ali Jawin, Vice President of Global Marketing at The RepTrak Company

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Innehåll tillhandahållet av Kathy Kelleher. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kathy Kelleher eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Ali Jawin, Vice President of Global Marketing at The RepTrak Company, joins Mariana Cogan to share why building a successful pipeline engine is a team sport between marketing, sales, and customer success.
Ali's expertise includes growth marketing, marketing automation, and customer acquisition for both B2B and B2C organizations. She is a marketing leader who has built her career designing growth strategies and programs for digitally-focused global organizations. Besides her role at The RepTrak Company, Ali is also a member of the Chief company and Forbes Communications Council.

They cover:
👉 [05:48 - 09:39] Business reputation is everything
👉 [09:39 - 15:00] Bringing BDRs into the content creation process
👉 [15:00 - 16:59] Building a successful pipeline engine
👉 [16:59 - 19:19] Measuring on pipeline
👉 [21:55 - 23:51] How to use video content to connect to your customer

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:
👉 Spotify: http://bit.ly/3jKzJZq

And connect with Ali here:
👉The RepTrak Company Website: https://www.reptrak.com/

Instructions on how to follow, rate and review are here.
Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 episoder

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iconDela
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 11, 2024 07:12 (5M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 355323357 series 3399729
Innehåll tillhandahållet av Kathy Kelleher. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kathy Kelleher eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Ali Jawin, Vice President of Global Marketing at The RepTrak Company, joins Mariana Cogan to share why building a successful pipeline engine is a team sport between marketing, sales, and customer success.
Ali's expertise includes growth marketing, marketing automation, and customer acquisition for both B2B and B2C organizations. She is a marketing leader who has built her career designing growth strategies and programs for digitally-focused global organizations. Besides her role at The RepTrak Company, Ali is also a member of the Chief company and Forbes Communications Council.

They cover:
👉 [05:48 - 09:39] Business reputation is everything
👉 [09:39 - 15:00] Bringing BDRs into the content creation process
👉 [15:00 - 16:59] Building a successful pipeline engine
👉 [16:59 - 19:19] Measuring on pipeline
👉 [21:55 - 23:51] How to use video content to connect to your customer

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:
👉 Spotify: http://bit.ly/3jKzJZq

And connect with Ali here:
👉The RepTrak Company Website: https://www.reptrak.com/

Instructions on how to follow, rate and review are here.
Hidden in Plain Sight is handcrafted by our friends over at: fame.so
  continue reading

13 episoder

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