232: Speak with Impact and Win New Clients with Cat Matson

HerBusiness

In this insightful interview we welcome Cat Matson, the CEO and lead facilitator of Impactful Presenters, to discuss the importance of effective speaking and presentation skills for women business owners.

Cat shares her expertise in helping individuals speak with confidence and authority, addressing common challenges such as rambling and imposter syndrome.

We explore why effective communication is crucial for business growth, both in attracting clients and building credibility.

Cat also provides practical tips for honing core messages and staying calm while delivering speeches or presentations.

Listen to Hear:

-> Understanding the significance of effective communication for women business owners.

-> The external and internal impact of ‘speaking with impact’ on attracting clients and building confidence.

-> Overcoming imposter syndrome by utilising a personal "earn the right" approach. (You’ll love this simple but powerful framework.)

-> Why creating a collection of "brag bag" stories establishes credibility and build rapport with audiences.

-> The power of focusing on small, incremental steps (lily pads) in delivering a clear message.

-> Embracing nervousness as a physiological response and reframing it as a natural part of the speaking process.

-> How to get started with speaking with impact.

Mentioned in This Episode:

-> Impactful Presenters course with Cat Matson

-> Speaking with Confidence Podcast

-> Speaking with Confidence Facebook Group