Consumer Insights And Branding With Brett Townsend He Said, She Said: Razor Branding™ podcast

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Business Building The Brand Jaci Russo

Innehåll tillhandahållet av Jaci Russo. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jaci Russo eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

He Said, She Said: Razor Branding™ Podcast « »
Consumer Insights and Branding with Brett Townsend

3M ago 56:58

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Innehåll tillhandahållet av Jaci Russo. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jaci Russo eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, illustrating the impact of empathy-driven market research on real consumer lives. He stresses the importance of narratives in consumer insights and how brands can harness these stories to better connect with their audiences. In addition, he also discusses his book, “Insights on the Brink,” co-written with Tim Hoskins, which aims to revitalize the market research and analytics industry.

… continue reading

220 episoder

#Business #Building The Brand #Jaci Russo

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Consumer Insights and Branding with Brett Townsend

He Said, She Said: Razor Branding™ Podcast

published 3M ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Jaci Russo. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jaci Russo eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, illustrating the impact of empathy-driven market research on real consumer lives. He stresses the importance of narratives in consumer insights and how brands can harness these stories to better connect with their audiences. In addition, he also discusses his book, “Insights on the Brink,” co-written with Tim Hoskins, which aims to revitalize the market research and analytics industry.

… continue reading

220 episoder

#Business #Building The Brand #Jaci Russo

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