Why AI Isn’t Enough To Beat The Competition HBR IdeaCast podcast

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Why AI Isn’t Enough To Beat The Competition

5M ago 23:28

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Many companies are investing heavily in artificial intelligence right now, hoping to improve both efficiency and innovation. But, as with any technology that sees widespread adoption, AI itself won't be enough to build a long-term advantage over competitors, says Jay Barney, professor at the University of Utah's Eccles School of Business. Yes, leaders need to deploy these new tools, especially those that use GenAI, to stay relevant. But they also need to think about how AI can be applied to their business' differentiating competencies and offerings to truly add value. Barney is the coauthor, along with Martin Reeves of Boston Consulting Group, of the HBR article "AI Won't Give You a New Sustainable Advantage."

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1036 episoder

#MBA #Marketing #Strategy #Innovation #Leadership #Entrepreneurship #Economics #Finance #Communication #Harvard Business Review #Business #Entrepreneur #IT Management #Team #HBR #Harvard

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Why AI Isn’t Enough To Beat The Competition

140,633 subscribers

published 5M ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Harvard Business Review. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Harvard Business Review eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Many companies are investing heavily in artificial intelligence right now, hoping to improve both efficiency and innovation. But, as with any technology that sees widespread adoption, AI itself won't be enough to build a long-term advantage over competitors, says Jay Barney, professor at the University of Utah's Eccles School of Business. Yes, leaders need to deploy these new tools, especially those that use GenAI, to stay relevant. But they also need to think about how AI can be applied to their business' differentiating competencies and offerings to truly add value. Barney is the coauthor, along with Martin Reeves of Boston Consulting Group, of the HBR article "AI Won't Give You a New Sustainable Advantage."

… continue reading

1036 episoder

#MBA #Marketing #Strategy #Innovation #Leadership #Entrepreneurship #Economics #Finance #Communication #Harvard Business Review #Business #Entrepreneur #IT Management #Team #HBR #Harvard

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