Wythe’s Peter Middleton on working through disasters | #053

HandCut Radio

Imagine that you’re a young, 20-something clothing designer, and you’re self-funding the growth of your label. It’s going well and you’ve invested heavily in your next collection. Then, picture an overnight flash-flood, a warehouse filled with more than three feet of water, and half that collection being written off. Peter Middleton, the founder of Wythe, found himself in that very position less than a year ago.
We wanted to talk to him about what the rollercoaster of building a young brand is like, and how he bounced back from this huge challenge. We also explore the formula that’s making Wythe an up-and-coming American menswear gem, and how Peter’s background in textile design informs everything he does.
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HandCut Radio is produced by Birch, the London based creative office of James Allen. Our theme music is by Joe Boyd.
HandCut Radio is proud to be sponsored by Thomas Mason, an historic mill that’s been supplying famous designers, shirtmakers and tailors with world class shirting fabrics since 1796.
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Show Notes:
Wythe — Website | Instagram
[07:42] L.L. Bean
[13:21] MRKET
[31:38] Rick Owens