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The Death of Demographics - With Guest, David Allison
Manage episode 347777477 series 1078632
Michael and Kathryn talk with author David Allison about the importance of valuegraphics in business and marketing. If you can speak into the hearts of your customers by knowing their shared values, wouldn't you want to? Find out the power of value-based market research by giving this episode a listen.
199 episoder
Manage episode 347777477 series 1078632
Michael and Kathryn talk with author David Allison about the importance of valuegraphics in business and marketing. If you can speak into the hearts of your customers by knowing their shared values, wouldn't you want to? Find out the power of value-based market research by giving this episode a listen.
199 episoder
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