050: How To Do Facebook Ads Without Paying A Single Dollar

Growth Strategist Podcast With Wilson Komala (Kingsmaker) | Marketing | Personal Development

This is how you do FB ads… without paying a single dollar. Usually, people love to ask me one question concerning FB marketing - “How much money should I be putting into my marketing budget?” My answer to that is always the same - As much as possible. The reason why I say that is very simple.

ROI

Whatever amount you put into marketing should always generate a positive return on investment (ROI). Let’s say you pump in $1 in FB ads. Your ads should generate you $2. You would’ve made a $1 profit. At this point, you can either be happy with the $1 profit… OR put it back into marketing. This time, putting in $2 should garner you a $4 and so on.

Don’t be too concerned about how much you put in. Your question should be “How do I ensure that I will always get a positive ROI?”

Create a Bomb Offer

Simple. Make sure your offer is irresistible. If your offer is so amazing that nobody would want to miss out on it, your ad will run well. If you don’t wish to do ads, you have to focus on your personal branding. Your greatest asset is yourself.

Put out a video. Optimise it. Use the right keywords and ensure you’ve got the SEO down. You don’t pay a single dollar, but you’ve got to put in the work.

Listen in to learn more!

Instagram: @wilsonkomala

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