IAP spend trends 2024: who will win?

Growth Masterminds: mobile growth podcast

Where is IAP spend going in 2024? It’s tough out there: inflation is still high, ad revenue is underpacing GDP, and GDP growth is softening in key countries including the USA. So what can we expect from in-app payers in 2024? In this episode of Growth Masterminds, host John Koetsier delves into the future of in-app spend and gamer loyalty with guest Jason Heller, CEO of Mistplay. The conversation covers the expected decrease and concentration of in-app spending in fewer games, the importance of understanding consumer spending motivation, and the use of data to drive personalization and engagement. Insights reveal a shift towards more thoughtful spending among gamers, potentially leading to a landscape with fewer winners among game publishers. The discussion also explores loyalty and monetization strategies, user acquisition challenges, and the rising interest in the loyalty and engagement space for mobile gaming. 00:00 The Future of In-App Spending: Winners and Losers 00:32 Diving Deep into the Spend Report with Jason Heller 01:58 Analyzing Spending Trends and Predictions for 2024 08:59 The Importance of Personalization in Gaming Offers 13:07 Exploring Loyalty and Incentives in Mobile Gaming 30:43 The Rise of Loyalty Platforms in the Gaming Industry