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Lead Generation with Dan Shainker
Manage episode 313173749 series 3260744
Innehåll tillhandahållet av Growth Collective. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Growth Collective eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
This week, Max talks to Dan Shainker, a lead generation expert with a unique background as a lawyer. Join us to learn about how this non-traditional path helped develop his marketing expertise. In this episode you'll gain insight into:
- The overlap between legal and marketing [04:27]
- Google's scaled advertiser program [06:26]
- Google's Home Service Team [09:10]
- Ad product stack for legal [10:14]
- Best practices for law firms and other home service companies after the click or, after the call [12:22]
- Offline conversion tracking [14:14]
- How offline conversion tracking allows lead gen advertising to live in an eCommerce environment [17:34]
- How to utilize smart bidding [19:05]
- Rise in digital video for PPC advertising [22:54]
- Advice for a starting out lead generation advertiser [25:24]
8 episoder
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