))
Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus
Manage episode 374867829 series 3484424
Innehåll tillhandahållet av Dock. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Dock eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Alexa Grabell, Founder of Pocus, shares the company's founding story, plus lots of product-led growth advice for go-to-market teams.
Pocus has ridden the PLG wave, earning $23 million in funding and landing big-name SaaS customers like Webflow, Loom, and Miro only two years since its founding.
In today’s episode, Alex and Alexa discuss:
- The backstory behind Pocus's founding
- Pocus's approach to fundraising
- The role of sales in a product-led motion
- When PLG companies should hire their first sales rep
- Why Pocus isn't a product-led company themselves
- And a bunch of other PLG best practices
Even if you’re not in PLG, there’s tons of gold sales and go-to-market advice in this episode.
It was only 3 years ago that Alexa Grabell was working in a sales operations role at Dataminr.
She realized how much-untapped value was sitting in product and customer data.
After going back to school to complete an MBA at Stanford in 2021, Alexa co-founded Pocus—a revenue data platform that helps go-to-market teams surface insights from their product usage data.
Through building Pocus, Alexa has become one of the leading voices in product-led growth (PLG) and product-led sales.
34 episoder
Dela
