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How ShipBob became an ecommerce giant with CMO Casey Armstrong
Manage episode 415369908 series 3484424
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Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation.
Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career.
On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including:
- Why they started with only a few channels
- Casey's advice for partnering with bigger brands
- How they built out their marketing team
- How their messaging has evolved with their ICP
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