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Branson's Triumph: The Inside Story of British Airways Dirty Tricks Campaign
Manage episode 398635563 series 3551922
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This was one of the biggest business scandals of the 1980’s when British Airways financed a dirty tricks campaign in an attempt to publicly blacken Richard Bransons name and put his fledgling airline out of business
We find out why Richard Branson got into the airline business?
How he managed to get under the skin of British Airways
We discuss why British Airways, one of the biggest and most respected companies at the time, decided to wage a dirty tricks campaign against Branson’s tiny new airline.
And who were the people within BA behind it all?
It's a cracking story and we hope you enjoy it as well
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