Samantha Brett | Founder of Naked Sundays

Glow Journal

In episode 115 of the Glow Journal podcast, host Gemma Watts talks to the founder of Naked Sundays, Samantha Brett.

Samantha Brett has always loved beauty but, despite a brief stint as a beauty writer during an internship, she only ever wanted to be a news reporter.

Sam worked as hard as she possibly could to achieve the dream she’d held onto since she was 14 years old, and once she got there it was a job she truly never pictured herself walking away from. That was, until, the 2019 to 2020 bushfire season. It was while reporting on those bushfires that she found herself questioning precisely what is was that she wanted from her life.

The idea for Naked Sundays came from a few places at once a few months prior. Sam’s husband was complaining about having to reapply his sunscreen while playing golf, meanwhile Sam was watching her television colleagues having cancerous lesions cut from their faces after full days reporting out in the sun with no way to apply sunscreen without ruining their makeup for camera.

Sam pitched the idea for an SPF50+ Mist to 25 manufacturers before one finally said yes. She and her husband used money from their mortgage to fund the business, and Naked Sundays launched in January 2021 to a waitlist of over 2000 people. That’s 2000 people before they’d launched a single product. The brand hit a reported $100k in sales within 4 weeks of that launch, the brand launched into Mecca that October and sold out of three months’ worth of stock in 24 hours, and the brand was selling one product per minute by the end of that year.

In this conversation, Sam shares how important it is to know the steps it’ll take to reach your dream, rather than expecting it to happen tomorrow, why she waited until September 2021 to leave her television job, and a world exclusive announcement of not one but two new Naked Sundays products.

Read more at glowjournal.com

Follow Naked Sundays on Instagram @naked_sundays.

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at [e-mail]

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