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Why Listening To Critics Can Benefit a Brand in the Long-Run With Divi's Dani Austin
Manage episode 418691552 series 3494116
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Dani Austin hive, rise up — we’ve got the influencer and Divi founder on the pod! Dani joins the show to talk all things hair care and scalp health and why she wanted to create her own haircare brand, which sold $40M in the first year alone just from their serum. In our convo, she discusses the science and strategy behind Divi and her own hair loss journey, the wild world of content creation (she was one of Forbes Top 50 Creators in 2023), why listening to critics can benefit a brand's strategy, and how the landscape has changed since she started her YouTube channel back in 2012.
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