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#80 Go-To-Market Strategy OR Go Home: How to Craft a Successful Go-To-Market Strategy (Mona Bijoor, JOOR)
Manage episode 353329422 series 3260620
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Mona Bijoor is the Founder of JOOR, the largest fashion wholesale marketplace that has raised $80M, $25M of which she raised as a SOLO woman founder.
Here's what you're going to learn from Mona:
- What is a successful go-to-market strategy
- How to craft your go-to-market strategy
- How to run experiments because the first few tactics will NOT work
- How she onboarded 500 brands and large retailers to her marketplace
- How to create a flywheel of growth once you nail your go-to-market strategy
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