How to Find the Bunnies: Uncovering the Emotional Reasons Behind Real Estate Deals

Get Creative with Pace Morby

Welcome to a new episode of Get Creative. In this episode, I chat with JB over his podcast, The Wolf’s Den. I share a crazy story about my first creative financing deal. Forget numbers, this was about emotions. I call it "finding the bunnies." Let me tell you, I was a rookie with zero experience, and almost blew it by chasing numbers. Then I met Janie, and her situation was a tangled mess. But with some empathy and creative thinking, I won her over. It wasn't about buying a house, it was about understanding her. Tune in to learn why rapport is king, how to uncover emotional drivers, and why going beyond the numbers can lead to big wins! Highlights: "It's never about the house. It is always about the situation." "Your job as a real estate investor is to find people's bunnies, find the actual problem, find the issue of what they're doing." "I didn't know how to comp. I didn't know how to do anything." - Timestamps: 00:00 - Joey Ryan Sets Up the Story 04:10 - The Meaning Behind SubTo 07:42 - My Blue-Collar Background 10:13 - My First House (and My Mistake) 12:40 - Missing Out on Leads 14:23 - The Importance of Taking Action (and Asking Questions) 16:12 - Meeting Janie Munson 19:22 - Mom to the Rescue! 21:59 - Why Janie Chose Me 23:40 - Infinite Banking and Passive Income ► Join The Subto Community & Learn Creative Finance Directly from Pace: https://paceapproves.com/subto-gc

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