Artwork

Innehåll tillhandahållet av Brian Cassingena. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brian Cassingena eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

John Carlton

40:12
 
Dela
 

Manage episode 242738463 series 2446829
Innehåll tillhandahållet av Brian Cassingena. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brian Cassingena eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.

On this episode, John reveals:
- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional
- John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity
- How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about

I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today.

To absorb more of John's copywriting genius go to funnelinfluence.com/sws

Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.

  continue reading

61 episoder

Artwork

John Carlton

Geniuses Of Copywriting

101 subscribers

published

iconDela
 
Manage episode 242738463 series 2446829
Innehåll tillhandahållet av Brian Cassingena. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brian Cassingena eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.

On this episode, John reveals:
- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional
- John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity
- How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about

I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today.

To absorb more of John's copywriting genius go to funnelinfluence.com/sws

Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.

  continue reading

61 episoder

Alla avsnitt

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide