Shom Chowdhury: Turning Thoughts Into Actions and Reverse-Engineering your Ideal Life

Gamma Project

After launching his career as a management consultant and spending the better part of two decades hyper-focused on improving the efficiency and profitability of various businesses, Shom Chowdhury took a turn into the health and wellness world, where he has since become one of the industry’s most prolific tastemakers. Following a brief period consulting at Juice Press, Shom accepted the position of COO at the company, where he worked to aggressively grow the retail footprint and sales of the now ubiquitous brand. In 2014, with the goal of providing customers with a more sustainable means to supporting a healthy diet, Shom left Juice Press—whose offering consisted solely of juices and raw foods—to found Indie Fresh and offer a wider assortment of healthy alternatives to popular comfort foods. In the short span of just three years, the company played a critical role in creating and developing a dialogue about the viability of incorporating healthy foods into a cosmopolitan diet without “dieting,” and it thrust Shom into the nucleus of the New York City fitness industry. It’s no surprise then that late last year Shom was tapped by international hospitality giant SoHo House to serve as its global director of health and wellness. No more than six months into the job, Shom has grabbed the opportunity by the horns and is already well underway with developing SoHo House’s most comprehensive and exciting global fitness concept to date. (I know because I got to personally sample it during development.) Using SoHo House as a jumping-off point, Shom and I discuss his creative process, from ideation to execution, as well as the personal habits and tactics that allow him to perform optimally, both physically and mentally. We also talk about the power of authenticity, how to test whether an idea will sink or swim, and, my personal favorite, how to create a clear vision of your ideal life and then reverse-engineer it into reality. It’s a productive and inspiring conversation, and I hope you take as much away from it as I have. -------------------------------------- This episode is brought to you by iFIT NOURISH. iFIT NOURISH delivers personalized nutrition to your door—with protein, vitamins, and minerals to support your individual needs. When you go to iFITNOURISH.com, you’ll fill out a quick questionnaire with basic information, like your gender, age, height, and weight, before providing insights into your lifestyle, like your typical energy levels, daily sun exposure, whether or not you’re a smoker, how often you exercise, the kinds of exercise you do, and—of course—your goals. In the dietary section, you’ll input how much fruit and vegetables you get through your diet, any dietary preferences—like if you prefer a vegan or vegetarian mix—food allergies, how often you plan to drink the shakes, and whether you intend to use them as meal replacements or supplements. You can also pick your favorite flavor. Whether you’re looking to build muscle, lose weight, increase your endurance, improve energy levels or athletic performance, or even just maintain, iFIT NOURISH was created to arm you with the nutrition you need to go after your goals while also providing a solid daily nutritional foundation. Your first personalized order is free. Just pay $5 shipping, and you’ll get a free shaker bottle. Try it for yourself today at iFITNOURISH.com.