In the Author's Studio - Episode #5 - Greg Satell w/ Andrea Kates - "Cascades - How to Create a Movement That Creates Transformational Change"

Futureproofing Now - The Future Beyond Innovation (hosted by Sean Moffitt)

Corporate change needs to change. How can it be that a disappointing 74% of corporate transformation projects fail? Greg Satell, author of Cascades, How to Create a Movement that Drives Transformational Change, has figured out why and provides a powerful alternative.

In this interview, In the Author's Studio with the Futureproofing : Next team, Satell acknowledges that successful corporate transformation begins with a small group of people getting inspired that things can change. However, what sparks change in conceiving of the new vision is not effective in spreading that vision to a larger organization.

Here’s how to start a mass movement. Step One: Initial zealots become fully engaged in a significant shift because of what’s NEW and DIFFERENT. Step Two: A small group gains early wins. Step Three: The zealots shift their narrative AWAY FROM what’s new and different in favor of a view of WHERE THERE IS COMMON GROUND between the old way of working and the new model.

“The things that make people passionate about a new idea initially are NOT the same things that bring new people in. For a movement to take flight, you have to switch the narrative from an emphasis on DIFFERENTIATED VALUES to SHARED VALUES.”

You’ll learn how companies like Netflix, Experian, and P&G broke the mold to move from small, team-level wins to a corporate movement.

In this lively discussion, Greg Satell shares practical wisdom that is essential to getting well-intentioned change initiatives across the finish line.