Claire Kerr on Social Media and Donor Retention

Fundraising Superheroes

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3y ago 27:24

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Learn about social media and donor retention in today's episode with Nonprofit Social Media Expert Claire Kerr!

Social media is more than a lead generator. It's about building a community of long-term supporters. Focusing on that relationship will create a group of people who are willing to donate and advocate for your work.

Claire is a Director at Care2 and a professor at George-Brown and shares how to use social media to increase retention and keep donors happy. She also shares some of the common misconceptions nonprofits have about social media and how to avoid them in your strategy.

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https://www.trustdriven.com/blogs/claire-kerr-on-donor-retention-and-social-media

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