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067: State/Regional Spotlight: Midwest Association of Independent Inns
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For state independent lodging associations to thrive, there’s a need to be nimble and continually provide value to their members.
The Wisconsin Bed & Breakfast Association recently rebranded itself as the Midwest Association of Independent Inns (MWInns) to expand its market to 13 Midwest states. MWInns also focuses more on marketing the region and offering property listings for travelers to book their stays.
We are very thankful to Kerri Thiel, Executive Director of MWInns; and Randy Bangs, who is the Board VP Marketing Chair of MWInns, for sharing their insights with us.
You can learn more about the Midwest Association of Independent Inns at mwinns.com.
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