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Craft Beverage Success Secrets: Industry Expert on Scaling Strategy for Small Brands
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In this episode of Fresh Pressed, host Alex Wolf interviews Julie Rhodes, a strategic business consultant with deep expertise in helping small and medium-sized craft beverage brands grow. Julie dives into the essential strategies that every craft beverage entrepreneur needs to know, from crafting a clear sales plan to mastering digital marketing and building successful distribution partnerships.
If you're in the craft beer, cider, or even the THC beverage space, this episode is packed with actionable insights to help you scale your business, increase revenue, and thrive in today’s competitive market.
Key Takeaways:
- The importance of creating a clear direction for your brand’s growth
- How to build a strategic business plan that includes digital marketing, sales, and distribution
- Julie’s unique A.B.V. Framework (Analysis, Blueprint, Validation) for ensuring business success
- Why revenue goals should be at the center of your strategy
- Real-world advice on working with distributors and increasing sales efficiency
About Our Guest: Julie Rhodes isn’t just a consultant—she’s a hands-on "fractional" CEO, CMO, and CSO for craft beverage brands. By immersing herself in the operations and strategies of her clients, she provides them with the direction and support they need to grow and succeed.
Who Should Listen?
- Craft beverage entrepreneurs and small business owners
- Anyone in the craft beer, cider, or THC beverage industries
- Entrepreneurs looking for proven strategies to scale their businesses and improve profitability
Listen to the full episode for expert tips and strategies to take your craft beverage brand to the next level!
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