It's Not Me, It's You: Client Relationship Edition

FreeDive Podcast

It is a delicate balancing act maintaining client connections, knowing when to say goodbye, and how to handle those goodbyes with finesse.
In today's episode Bill is back to guest star and break down how to weigh the costs of client retention versus new acquisitions. He also teaches us how to harness the power of social media to create meaningful client connections. With a focus on authenticity and sincerity, he reveals how to build loyalty that lasts.
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1. It's Not Me, It's You: Client Relationship Edition (00:00:00)

2. Client Changes Through 13 Years (00:02:56)

3. Business Development VS Inbound Marketing (00:06:56)

4. The "Upsell" Model (00:08:05)

5. Beware Scope Creep (00:11:10)

6. Auditing Your Relationship (00:14:16)

7. How to Breakup (00:17:29)

8. Cost Acquisition and Lifetime Value (00:19:11)

9. Value of Referrals (00:21:32)

10. Social Media for Human Connection (00:23:55)

11. How to Be Authentic (00:31:51)

12. Key Takeaways (00:38:41)