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From Legacy IP to Modern Markets: Cheech & Chong’s Business Playbook
Manage episode 450791566 series 3604417
Innehåll tillhandahållet av Lars Miller. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Lars Miller eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Summary
In this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Brandon Harshberger, the president of Cheech & Chong's Global Holdings. They discuss the expansive operations of the company, which includes various cannabis products and beverages. Brandon shares his journey into the cannabis industry, the importance of building a strong team, and the challenges faced when entering the beverage market. The conversation also delves into marketing strategies, logistics, and the significance of data-driven decision-making in their operations. Brandon emphasizes the brand's commitment to longevity and the unique position they hold in the cannabis space.
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