002: In conversation with Jake O'Leary, Gary Aspden, Marina Go

Forefront.mp3

Joining Forefront.mp3 from the New York offices of tech giant Google is Jake O’Leary - the Australian-born, incredibly modest mastermind behind Youtube’s global artist marketing strategy. Exuding a contagious energy, Jake discusses the places, spaces and people around which music collides with modern culture, and his sentiments on the industry he’s helping to shape. Enter Gary Aspden, the man Jake aptly calls the “don” of influencer marketing as it’s come to be known today. Having spent decades at the heart of the sport, street and culture-shaping machine that is Adidas, it is certainly Gary’s depth of knowledge, informed by lived experience, that has lead him to forge a path now followed by many, in engaging brands with youth and street culture. Dialling into the discussion from Sydney is Marina Go, a formidable leader in the Australian corporate landscape. Chair and non-executive Director for organisations as diverse as Energy Australia to the West Tigers NRL Club, Marina’s expertise bridges industry, gender and cultural gaps to demonstrate that women can and should operate at the top of our industries - all of them. Here she shares with Forefront.mp3 her candid take and, ultimately, her hopeful approach to life and work. This conversation is to be continued at the Forefront Summit on July 19, 2018 in Sydney, Australia. Tickets selling now at Forefrontsummit.com. [This podcast produced by Margaret Zhang and Samantha Oliver (Background)// Edited by Bede Benjamin-Korporaal and Margaret Zhang]