How to Create a Beloved Consumer Brand with Andrew Dudum of Hims and Hers

For Starters with Alexa von Tobel

As the co-founder of Atomic, a venture fund that builds new companies, Andrew was no stranger to being a founder. But starting Hims in 2017 proved to be his biggest swing yet. He launched Hims to tackle the largest industry in the country that had not yet been touched by modern technology: healthcare. Today, Hims and Hers is a leading consumer health platform powering nearly 9 million medical visits and enabling access for millions of people to a broad range of care, including for mental health, sexual health, and dermatology. Just four years after launching, $HIMS debuted on the New York Stock Exchange. Andrew shares how it felt to get 500 sign-ups in the first week, why it's never been harder to build a brand, and how his time as a concert cellist (playing Carnegie Hall) taught him about accountability.