How Ledlie Tripled His Boat Business With Zero Paid Ads

For Impact Podcast with Jared Erni

About The Guest(s):

Jared Erni is the host of the For Impact podcast and an expert in impact-driven entrepreneurship. He has a background in building an indoor digital billboard network and has helped numerous clients achieve success in their businesses. Jared is passionate about helping entrepreneurs create positive impact in their communities and live life on their own terms.

Summary:

Jared Erni shares the story of one of his favorite clients, Ledley, who owned a boat sales business. Ledley wanted to open a new division for boat rentals and sought Jared's help in marketing it. Jared implemented a strategy that focused on leveraging Google Business profiles, creating a sales funnel, and developing a compelling offer. Within two weeks, Ledley's calendar was filled, and over the next eight to twelve months, his business tripled without spending any money on ads. Jared emphasizes the importance of optimizing Google profiles, using sales funnels instead of traditional websites, and creating high-value offers.

Key Takeaways:

1. Google Business profiles are a highly effective way to attract local customers with high buying intent.
2. Most businesses do not optimize their Google profiles, creating a significant opportunity for those who do.
3. Sales funnels are more effective than traditional websites in converting traffic into sales.
4. Engaging with leads within the first five minutes increases the chances of conversion.
5. Creating a compelling offer strategy based on value rather than price is crucial for attracting high-quality clients.

Quotes:

• "Your Google profile is a gateway to exponentially growing your business."
• "Focus on ranking your Google profile, and your Google profile will drive traffic to your website."
• "What happens after the click is just as important as getting the click."
• "A sales funnel is a website with specific marketing strategy and psychology that moves people forward."
• "Compete with value, not price."
• "The number one rule to marketing is to abandon all methods everyone else is doing that doesn't work."