FMN 045: Hustling Your Way to Category Dominance with Kate Weiler

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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7y ago 45:35

MP3•Episod hem

On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen.

As you’ll hear from Kate, there are pros and cons to creating a product that’s the first of it’s kind, especially as a start-up bootstapping it to the top.

Kate’s got hustle, and is a wealth of information about entrepreneurship and marketing.

In the episode, you’ll learn:

Why grit outweighs experience as a CPG startup founder
What it takes to go from 1 store to over 12000
How to use a small budget when educating consumers is your biggest hurdle

And plenty more...

Kate has some hilarious stories of the early days and lessons learned which I think you’ll really enjoy, so let’s go on and get after it.