FMN 035: How to Enter New Markets Like a Champ with Billie Jo Waara

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Innehåll tillhandahållet av Food Marketing Nerds and Blue Bear Creative. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Food Marketing Nerds and Blue Bear Creative eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

7+ y ago 35:53

MP3•Episod hem

On the show today, we’re talking with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns.

Here’s a fun little fact about Taco John’s. They actually invented and own the trademark for the term Taco Tuesday. See, you already learned something new and the interview hasn’t even started yet.

Billie Jo spent the first part of her career in advertising before joining Taco Johns as their CMO, so she has a lot of great stories and insights we talk about in the interview.

In today’s episode, you’ll learn:

How to create demand for your products before having a presence in a new market
What you can do to fan the flames around good online conversations about your brand
How to use product innovation to engage a younger audience

And a ton more.

Billie Jo's Book Recommendations:

McDonalds: Behind the Arches
Then We Set His Hair on Fire

66 episoder

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG