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How to Boost Service Department Performance with Mikey B
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How do you transform service advisors into confident, customer-centric professionals? What can a simple walk-around reveal that might save lives?
In this special episode, I, Ted Ings, have the pleasure of hosting Mike "Mikey B" Bauer, Corporate Trainer at BG Products, Inc. Mikey B brings a wealth of knowledge and experience, transforming the landscape of fixed operations through innovative training methods and tools. From the importance of the service walk-around to the impact of proper training, this episode is packed with insights that can revolutionize your service department.
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What we discuss in this episode:
In this episode of the Fixed Ops Roundtable, I sit down with Mike "Mikey B" Bauer, a Corporate Trainer at BG Products, Inc., to delve into the critical aspects of service training and customer engagement in the automotive industry. We begin our conversation by exploring the profound responsibility service advisors have in changing people's lives through their work. Mikey B emphasizes that service training is not just about teaching technical skills but about transforming attitudes and building confidence. He shares his journey and the challenges he faced in getting the industry to recognize the importance of training service advisors, who often interact with more customers than any other dealership employees.
We also delve into the tools and processes that can elevate a service department's performance. Mikey B introduces Smart VMA, a tool from BG Products that personalizes maintenance schedules based on vehicle-specific information, making it easier for advisors to provide accurate and tailored recommendations. We discuss the importance of having a consistent process for presenting services and prices to customers, and how tools like menus can help standardize this process across the board, ensuring that every advisor provides the same high level of service.
Listen to the episode featuring Mikey B for even more insights!
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Thanks, Mikey B
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