🦄 The Myth of the Content Marketing Unicorn & Why It's Hurting Your Business with Alina Benny

First Person

On this episode of First Person, I'm talking to Alina Benny, SEO and Content Lead at Nextiva, about the rise of something really troubling: content marketing unicorns.
What exactly is a content marketing unicorn? Glad you asked.

A content marketing unicorn is an elusive breed of content marketer that seems to be an expert in everything from content creation and distribution to coding and technical SEO. You name it, the content marketing unicorn does it -- and all in only a few short years as part of the workforce. Like any other unicorn, this one's hard to find, but that doesn't stop companies from trying to find and hire these rare creatures.

But is this realistic? Does it help business or content marketers to have such unrealistic expectations for content marketing pros?

On today's episode, we answer that question and talk through the genesis of the myth. Special guest Alina Benny will also talk through her perspective on how this myth hurts content marketers everywhere, and what she's done to overcome the power of its spell.