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#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

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Manage episode 372675448 series 2500111
Innehåll tillhandahållet av Jodi Norris. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jodi Norris eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Marketing and product, product and marketing. Two peas in the same pod... ideally!
Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they've built their product by aligning it with their brand, and most importantly, their audience.
Learn tips on:
- How to feed into product development as a marketer
- Where to get the right data that informs your product development
- How to keep evolving your product to better suit customer expectations
The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.

  continue reading

154 episoder

Artwork
iconDela
 
Manage episode 372675448 series 2500111
Innehåll tillhandahållet av Jodi Norris. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jodi Norris eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Marketing and product, product and marketing. Two peas in the same pod... ideally!
Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they've built their product by aligning it with their brand, and most importantly, their audience.
Learn tips on:
- How to feed into product development as a marketer
- Where to get the right data that informs your product development
- How to keep evolving your product to better suit customer expectations
The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.

  continue reading

154 episoder

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