Episode 3: Marketing 101 With The Chair Of Marketing At The University Of Michigan Ross School Of Business Fred Feinberg FinanZe podcast

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Episode 3: Marketing 101 With The Chair Of Marketing At The University Of Michigan Ross School Of Business Fred Feinberg

4y ago 56:04

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Innehåll tillhandahållet av Logan Lin. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Logan Lin eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In today’s episode, I am joined by Professor Fred Feinberg from the University of Michigan Ross School of Business. Mr. Feinberg got his PhD from MIT, and is the current chair of marketing at the Ross School of business. Prof. Feinberg's research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating). He also works in mathematical psychology, Bayesian econometrics, dynamic programming, as well as models of advertising and consumer variety-seeking. He is Departmental Editor at Production and Operations Management, former Co-Editor of Marketing Science, and Associate Editor at Journal of Marketing Research. With Tom Kinnear and Jim Taylor, he is a co-author of the book, Modern Research; Cases, method, and concepts.
In our discussion we talk about the fundamentals of marketing and the analytics that go with it. Enjoy!!!!

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… continue reading

21 episoder

#Business #Logan Lin #Trading #Careers

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Episode 3: Marketing 101 With The Chair Of Marketing At The University Of Michigan Ross School Of Business Fred Feinberg

published 4y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Logan Lin. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Logan Lin eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In today’s episode, I am joined by Professor Fred Feinberg from the University of Michigan Ross School of Business. Mr. Feinberg got his PhD from MIT, and is the current chair of marketing at the Ross School of business. Prof. Feinberg's research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating). He also works in mathematical psychology, Bayesian econometrics, dynamic programming, as well as models of advertising and consumer variety-seeking. He is Departmental Editor at Production and Operations Management, former Co-Editor of Marketing Science, and Associate Editor at Journal of Marketing Research. With Tom Kinnear and Jim Taylor, he is a co-author of the book, Modern Research; Cases, method, and concepts.
In our discussion we talk about the fundamentals of marketing and the analytics that go with it. Enjoy!!!!

Support the show

… continue reading

21 episoder

#Business #Logan Lin #Trading #Careers

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