Making big business personable with customer data platforms

Financial Futures

Most financial institutions are well beyond the mom-and-pop store stage of their journey. And while this greater scale is good for business, it does make knowing their customer base almost impossible. And knowing the people an organization serves is essential if they are to continue offering the right products and services. But how does an institution get to know thousands of customers?

The answer is simple - they need a customer data platform.

In this episode of Financial Futures, we find out how customer data platforms are helping financial institutions (and indeed a whole host of businesses) to once again reconnect with their customer base. We'll learn how data is helping to shape new services and strengthen customer engagement, plus we'll hear about some of the out-of-the-box strategies organizations have utilized thanks to the insights they've gained through their CDPs.

Joining us today are senior director of full-stack solutions at TEKsystems, Peter Thum, and senior director of strategy and decision & data solutions at FIS, Brandon Richardson. Join us as we find out how CDPs fit into an organization's data strategy and how institutions can adopt the technology.

We'll also ask:

• How do customer data platforms differ from traditional data warehouses?
• Why do organizations need to understand their customers better?
• How should organizations approach their customer data platform efforts?
• Which organizations (and departments within those organizations) can benefit from a CDP?
• What do institutions need to ask themselves before adopting a customer data platform?
• How will CDPs continue to evolve?